November 7, 2023

Retention Rate: Here are 5 measures to improve Employee Retention

In this article, we'll look at five key areas you can tackle to strengthen employee retention. We'll focus on what not only works, but is essential.

At a time when talent is hard to find and even harder to retain, employee retention is at the heart of many business strategies. Retention rate, aka employee retention, is not just a fancy buzzword thrown into board meetings, but a true indicator of the health of your business. If you find that your best talent is constantly pulling the door shut behind them, it's time to stop and think. Why? Because retaining your people not only affects their satisfaction and productivity, but also the success of your business. In this article, we'll look at five key areas you can tackle to strengthen employee retention. We'll focus on what not only works, but is essential. So, without further ado, let's dive right in.

Corporate Culture

Our loyal readers already know: corporate culture is at the heart of every company - it determines how employees feel and how they perceive their work. It is not just what is written in the company brochure or what hangs on the walls of the conference room. It is what is lived every day. It is the values, the norms, the unwritten rules that shape the behaviour and decisions of the workforce. A positive and inclusive corporate culture creates an environment where everyone feels valued and heard.
When employees feel that they contribute to a greater whole and that their opinions matter, they are more likely to make a long-term commitment. So, ask yourself: Is your company culture really as great as you think it is? Or is there perhaps one or two areas you need to rethink? It's never too late to make positive changes and create a culture that truly retains people.

How to create and maintain a strong corporate culture:

Defining clear values: Establish clear and understandable corporate values that are not just written on paper but actually lived. These values should be the foundation for all decisions and actions in the company.

Promote open communication: Create channels for transparent and honest communication between all levels of the company. This includes regular feedback sessions where employees can voice their opinions and concerns.

Involve employees: Actively involve your employees in decision-making processes and show them that their opinions and ideas are valued. This can be done through brainstorming sessions, innovation workshops or regular surveys (you get the idea, feedback is important).

Show recognition and appreciation: Acknowledge the achievements and contributions of your employees on a regular basis. This can be done through formal awards, informal thank-yous or very simple gestures of appreciation.

Constantly evolve: Corporate culture is not static. It should evolve and adapt to the changing needs and expectations of the workforce. This requires regular reviews (through feedback) and adjustments to ensure that your culture always remains relevant and effective.

Employee Satisfaction and Feedback Culture

Satisfaction in the workplace is not something that is nice to have, it is a must. Sure, there are companies that rule with fear - but how long do they survive? A positive culture creates satisfaction in the workforce and encourages productivity, motivation and the desire to stay. When your employees are happy, they are more productive, more engaged and stay loyal to the company. But how do you measure satisfaction? And more importantly, how do you foster it?

Well that's where the feedback culture comes in. A strong feedback culture allows companies to constantly take the pulse of their employees and proactively address their needs. It is not just about conducting a survey once a year, but about listening and responding to employees' concerns. It means creating an environment where employees feel comfortable to express their opinions without fear of negative consequences. It is also about listening, learning and constantly improving. Because when you show your employees that you value their opinions and act on them, you create not only satisfaction, but loyalty. And that, my friend, is priceless.

How to create and maintain a feedback culture:

Regular check-ins: Hold regular one-to-one meetings with employees to discuss their progress, concerns and suggestions. This shows that you are interested in their well-being and development.

Anonymous feedback tools: Use tools and platforms that allow employees to give feedback anonymously. This helps to gather honest opinions and concerns that they might not otherwise voice.

Open door policy: Promotes a culture where executives and managers are approachable as often as possible and employees are encouraged to share their thoughts and concerns.

Feedback training: Provides training to show both executives and employees how to give and receive constructive feedback. This ensures that feedback is seen as an opportunity for improvement rather than criticism. This is an important point!

Respond promptly: When feedback is given, respond to it. This shows workers that you take their opinions seriously and are willing to make necessary changes. It is not only about listening, but also about taking action.

Mentoring Programmes

Mentoring is not just another buzzword in the HR world, but a powerful tool that has the potential to transform the careers of your employees. It sounds fancy - but it is. Think about when you started out in your career ... wouldn't you have liked to have someone by your side to show you the way? That's exactly what mentoring programmes do. They connect less experienced employees with "veterans" who can share their knowledge, experience and insights. This is not only about promoting technical skills, but also especially about building relationships, expanding networks and increasing self-confidence.

A well-designed mentoring programme can not only enhance employees' skills and knowledge, but also strengthen their commitment to the company. When employees feel that there is investment in their development and that they have support, they are more likely to stay for the long term. So, if you don't already have a mentoring programme, maybe it's time to think about it. Because it could be just what you need to boost your retention rate. And it's a sign of a strong company culture.

Establish and maintain mentoring initiatives:

Define goals: Before you start a mentoring programme, you should set clear goals. Do you want to promote expertise, strengthen corporate culture, or foster networking? Your goals will determine the structure and focus of the programme. Ultimately, of course, you want to achieve all 3.

Find the right pairings: Not every experienced employee is automatically a good mentor. Select mentors based on their skills, willingness to help and suitability for a mentee. A good match will determine the success of the programme.

Provide structure and guidance: Give mentees a clear framework and guide on how mentoring should proceed. This can include regular meetings, goal setting and feedback sessions.

Provide training for mentors: Provide training (where possible) for contact persons to ensure they have the necessary skills and tools to support and guide effectively.

Measure and adjust success: No action without measurement - monitor the progress and success of the programme regularly. Collect feedback from both sides to find out what is working well and where adjustments are needed.

Development and Career Opportunities

Every employee, whether fresh out of university or a professional, has a desire to develop and progress. It is a natural urge to learn more, take on more responsibility and ultimately grow in the job. Companies that recognise this desire and actively encourage it have a clear advantage in employee retention. It's not just about offering occasional training or workshops.

It is about creating clear and defined career paths that show employees where they can go and how to get there. It's about having regular development conversations that set goals, monitor progress and provide necessary resources. If employees see that they have a career in your company, not just a job, they are more likely to commit to it for the long term. So, if you want your talent to stay and flourish, give them the tools and opportunities to do so.

How to create development and career opportunities:

Personalised development conversations: Have regular conversations with employees to understand their career goals and ambitions. Customised development plans tailored to the employee's individual needs and aspirations are ideal.

Define clear career paths: Create and communicate clear career paths within the company. Show employees what steps and qualifications are necessary to advance in their career.

Provide training and development: Offer regular training, workshops and seminars to help employees build their skills and prepare for future roles. Sure, we all know that - but what does it cost? Fortunately, these days it doesn't have to be expensive professional conferences - there are now plenty of really good online offerings that are extremely affordable.

Opportunities for job rotation and internal transfers: Allow employees to experience different roles and departments in the company. This broadens their horizons, promotes understanding of the company as a whole and offers new perspectives.

Feedback and recognition: Recognise employees' progress and achievements. Give regular feedback and celebrate successes. This motivates them to develop and shows them that their efforts are seen and appreciated.

Employee Wellbeing, Health & Leisure

Wellbeing is currently a very big topic. At a time when burnout and overwork are increasingly making headlines, employee wellbeing is once again a necessity. A company that takes employee wellbeing seriously sends a clear message: "We care about you." It's not just about having a fruit basket in the kitchen or offering the occasional yoga class. It's about creating a culture of wellbeing that prioritises the physical, emotional and mental health of employees.

How to promote Employee Wellbeing, Health & Leisure:

Flexible working models: Offer flexible working hours or home office options to help employees better balance work and private life.

Health and wellness programmes: Implement programmes such as gym memberships, regular health checks, meditation sessions or nutrition workshops to support employees' physical health. Right: Mens sana in corpore sano.

Psychological support: Provide resources such as counselling services, stress management workshops and support groups to promote the mental health of employees.

Relaxation and break rooms: Create spaces in the office where employees can relax, unwind and take a break from work. This can be achieved through quiet rooms, meditation areas or simple green spaces. Lots of nature is always a good idea.

Team events and recreational activities: Organise regular team events, outings or activities that help employees relax, build relationships and pursue their interests and passions outside of work.


Now that we have taken this journey through the world of employee retention together, let's stop and reflect for a moment. Clearly, retaining employees is not about giving them the biggest desk or the fanciest title. It's about creating an environment where they feel valued, supported and motivated to do their best every day.
We say it all the time: invest in a strong culture, seek feedback, provide employees with opportunities to grow and look after their wellbeing - and you'll not only win their loyalty, you'll build a team that's literally ready (and more importantly, able) to move mountains.

Remember, it's an ongoing process à la "the journey is the destination". The world and the needs of workers are constantly changing. So stay alert, stay open to change and above all: stay human. Because at the end of the day, it is always people who make the difference. So get to work! Your employees and your company will thank you for it.

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